Logo Design

Japanese Restaurants

GRAPHIC DESIGN

We had the honor of designing the logo for Gokuri, a high-end sake bar located in Oomiya, Tokyo. The name Gokuri is derived from the Japanese onomatopoeia for the sound of swallowing, a sensory nod to the rich experience of enjoying fine sake. This unique concept inspired us to create a logo that reflects both the luxurious atmosphere of the bar and the tactile pleasure of savoring each sip.

The logo mark draws inspiration from the shape of a tongue, subtly representing the act of tasting. This design choice introduces a hint of playfulness, adding charm and approachability to the logo while maintaining its refined aesthetic. The interplay of elegance and cuteness creates a visual identity that is both distinctive and memorable, perfectly embodying the sensory and cultural essence of Gokuri.

Through its thoughtful design, the logo captures the balance of sophistication and warmth that defines the bar. It reflects not only the art of enjoying sake but also the inviting experience that Gokuri offers to its guests, leaving a lasting impression that resonates with its luxurious yet welcoming spirit.