ADÉU BCN

Design Souvenir Brand

GRAPHIC DESIGN

Hiroshi Tsunoda created Adeu, an original souvenir brand, with the goal of offering tourists more than just keepsakes—he wanted to design products that would capture the essence of Barcelona and integrate seamlessly into everyday life. Unlike conventional souvenirs, Adeu focuses on practicality and style, delivering items that people can use regularly while reminding them of their time in the vibrant Catalan capital.

The name Adeu, meaning “goodbye” in Catalan, symbolizes a heartfelt farewell and the idea of carrying a piece of Barcelona with you, wherever you go. Each product in the Adeu line is thoughtfully designed to reflect the city’s unique charm, blending local inspiration with Hiroshi’s signature minimalist approach to design.

The vision behind Adeu is to elevate the souvenir experience, creating items that are not only aesthetically pleasing but also functional and durable. Whether it’s a cleverly designed tote bag, a sleek piece of tableware, or a distinctive accessory, Adeu products serve as lasting reminders of the city’s culture and energy while fitting seamlessly into modern lifestyles.

With Adeu, Hiroshi aspires to redefine what souvenirs can be—practical, beautiful, and deeply meaningful—ensuring that the memories of Barcelona live on in the moments of everyday life.